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TAKING STEPS TOWARDS SUSTAINABILITY

AS A BRAND, LAMA JOUNI BELIEVES THAT CHANGE IS CRUCIAL IN ORDER TO KEEP GROWING AND EVOLVING.

WE HAVE BEEN LOOKING FOR WAYS TO THRIVE BY REINVENTING THE BRAND WITH ITS CORE VALUES. THEREFORE WE BELIEVE IN PARTICIPATING IN THE EFFORT OF REDUCING FASHION’S FOOTPRINT ON THE PLANET.

IN 2020 WE LAUNCHED A LINE OF ESSENTIALS INTRODUCING CLASSIC AND TIMELESS PIECES THAT WILL ALWAYS BE PART OF THE BRANDS AESTHETIC, PRODUCED THOUGHTFULLY WITH LIMITED STOCK.

IN ADDITION, ALL OUR BRAND MATERIALS ARE BIODEGRADABLE.

CONSCIOUS PRODUCTION

AT LAMA JOUNI, WE ARE ALWAYS THRIVING TO TAKE MINDFUL STEPS INTO BECOMING A CONSCIOUS AND SENSIBLE BRAND KEEPING IN MIND THE LIFECYCLE OF OUR PRODUCTS.

WE STRONGLY BELIEVE IN THE PROCESS OF MANUFACTURING ENVIRONMENTALLY CONSCIOUS GARMENTS. WE DO SO BY LIMITING THE USE OF OUR FABRIC IN ORDER TO AVOID WASTING RESOURCES.

THIS CAN BE CONTROLLED BY PRODUCING LIMITED STOCK BASED ON DEMAND USING THE “PRE-ORDER” CONCEPT. OUR ESSENTIALS ARE CAREFULLY DESIGNED TO BE SEASON-LESS GARMENTS WHICH GIVES THEM LONGEVITY AND VERSATILITY. 

WHAT IS KIRI

KIRI TECHNOLOGIES IS THE FIRST COMPANY THAT AIMS AT ACCELERATING THE ADOPTION OF SUSTAINABLE BEHAVIORS. THE NAME “KIRI” COMES FROM THE JAPANESE NAME OF THE PAULOWNIA TREE, THE TREE ABSORBING THE HIGHEST QUANTITY OF CO2 IN NATURE. CHOOSING A SUSTAINABLE BEHAVIOR (E.G., PURCHASING SUSTAINABLE PRODUCTS, DRIVING ELECTRIC VEHICLES, CHOOSING GREEN ENERGY, & MORE) DURING DAILY LIFE ALLOWS THE CUSTOMER TO EARN THE KIRICOIN ACCORDING TO THE AMOUNT OF CO2 SAVED.

THE KIRICOIN CAN BE SPENT ON ATTRACTIVE REWARDS INSIDE THE GREEN KIRI MARKETPLACE (E.G., DISCOUNT COUPONS, GIFT CARDS, EXPERIENCES, & MORE). ON THE KIRI MARKETPLACE, THE CUSTOMER CAN FIND SEVERAL CAREFULLY SELECTED BRANDS SUCH AS LAMA JOUNI. THE CUSTOMER DECIDES HOW MANY KIRICOIN TO SPEND ON DIFFERENT REWARDS BY LAMA JOUNI. TO COMPLETE THE PURCHASE, THE CUSTOMER WILL FIND THE DIRECT LINK ON THE KIRI MARKETPLACE TO ACCESS LAMA JOUNI’S E-COMMERCE.

CERTIFIED FABRIC

OUR ESSENTIALS ARE MADE USING Lenzing’s EcoVero™ VISCOSE FIBERS WHICH ARE DERIVED FROM SUSTAINABLE WOOD AND PULP, COMING FROM CERTIFIED AND CONTROLLED SOURCES. THE PROCESS OF MANUFACTURING THE FIBERS GENERATE UP TO 50% LOWER EMISSIONS AND HAVE A LOWER IMPACT ON WATER COMPARED TO COMMON VISCOSE.

THE FIBERS ARE MADE USING PUPL WHICH IS DERIVED FROM ‘WOOD’, A RAW MATERIAL THAT IS A RENEWABLE RESOURCE. LENZING BUYS IT’S WOOD AND PULP FROM A CONSCIOUS MANUFACTURER THAT RESPONSIBLY MANAGES IT’S FORESTS. SUPPLY CHAIN TRANSPARENCY IS GUARANTEED WITH LENZING™ ECOVERO™ THANKS TO THE SPECIAL MANUFACTURING PROCESS THAT ENABLES THE FINAL PRODUCT TO BE RECOGNIZED CONSIDERING THE LONG TEXTILE PROCESSING THROUGH THE VALUE CHAIN.

WE ARE CONFIDENT IN LENZING™ ECOVERO™ BEING AN ECO-RESPONSIBLE SUPPLIER DUE TO THE FACT THAT THEY ARE CERTIFIED WITH THE INTERNATIONALLY RECOGNIZED EU ECOLABEL. TO GRANT THE EU ECOLABEL RECOGNITION, THE PRODUCT OR SERVICE NEEDS TO HAVE A SIGNIFICANT LOWER ENVIRONMENTAL IMPACT FROM THE EXTRACTION OF RAW MATERIAL TO PRODUCTION, DISTRIBUTION AND FINALLY, DISPOSAL. 

HANGTAG & THANK YOU CARD

WE CARE ABOUT CREATING COLLATERALS THAT REPRESENT THE ESSENCE OF THE BRAND WHILE PROVIDING AN EXPERIENCE. DOING SO, WE ALWAYS MAKE SURE TO KEEP IN MIND OUR IMPACT ON THE ENVIRONMENT.

OUR HANGTAGS AND THANK YOU CARDS ARE MADE WITH HIGH QUALITY PAPERS THAT ARE FINELY MOTTLED WITH 40% RECYCLED MATERIAL CERTIFY FSC®, 55% PURE ENVIRONMENTALLY FRIENDLY FIBER CERTIFY FSC® AND 5% HEMP FIBER. 

CLOTHING LABELS

CLOTHING LABELS ARE A CRUCIAL PART OF ANY FINISHED GARMENT. WITHOUT IT, THE ITEM HAS NO IDENTITY. THEREFORE, IT IS OUR RESPONSIBILITY TO ENSURE THOUGHTFULLY DESIGNED CLOTHING LABELS THAT ARE ENVIRONMENTALLY FRIENDLY. OUR LABELS ARE 100% SUSTAINABLE MADE OUT OF ORGANIC COTTON & RECYCLED POLYESTER. 

ZIPLOCKS

AT LAMA JOUNI, WE USE ZIPLOCKS THAT ARE RECYCLED LDPE (LOW-DENSITY POLYETHYLENE) TO PACK OUR GOODS. LDPE IS A MATERIAL WHICH IS MADE FROM PRE-CONSUMER PLASTIC WASTE.