TAKING STEPS TOWARDS SUSTAINABILITY

 

AS A BRAND, LAMA JOUNI BELIEVES THAT CHANGE IS CRUCIAL IN ORDER TO KEEP GROWING AND EVOLVING.
WE HAVE BEEN LOOKING FOR WAYS TO THRIVE BY REINVENTING THE BRAND WITH ITS CORE VALUES.
THEREFORE WE BELIVE IN PARTICIPATING IN THE EFFORT OF REDUCING FASHION’S FOOTPRINT ON THE PLANET.

 

 

SINCE 2018 WE HAVE BEEN OPERATING ON THE CONCEPT OF PRE-ORDERS. AS A FASHION BRAND, WE FEEL THAT WE HAVE A RESPONSIBILITY TO INITIATE CHANGE AND MORE IMPORTANTLY BE THE CHANGE IN ORDER TO SUPPORT OUR PLANET.

IN 2020 WE LAUNCHED A LINE OF ESSENTIALS INTRODUCING CLASSIC AND TIMELESS PIECES THAT WILL ALWAYS BE PART OF THE BRANDS AESTHETIC,
PRODUCED THOUGHTFULLY WITH LIMITED STOCK.
IN ADDITION, ALL OUR BRAND MATERIALS ARE BIODEGRADABLE.