INTRODUCING ESSENTIALS
(SERIES 1)
THE FIRST ESSENTIALS LAUNCH INTRODUCED THE CONCEPT OF A CAPSULE ESSENTIAL WARDROBE, COMPOSED OF A FEW OF OUR BEST-SELLING STYLES, THE BANDAGE NECK TOP, AND LONG SLEEVE DRAPED DRESS, WHICH MADE IT TO OUR BRANDS STAPLES.
ESSENTIALS EVOLVING
(SERIES 2)
CONTINUING TO EXPAND ON THE ESSENTIALS LINE, SERIES 2 FEATURED FLATTERING NECKLINES AND SLANTED BODY-HUGGING DRESSES THAT CONTINUED TO SHAPE HOW ESSENTIALS EVOLVED.
VIBRANT & ELECTRIC
(SERIES 3)
VIBRANT BRAND COLORS, LAVENDER, ELECTRIC BLUE, AND GREEN COMPLIMENTS DIFFERENT
SKIN TONES AND LEAD SERIES 3. STYLES RANGED FROM MULTI-TIE TOPS, MATCHING SETS, OFF-SHOULDERS, AND STRAPPY DRESSES TO CURATE A SPRING-SUMMER WARDROBE.
NEUTRAL AND VERSATILE
(SERIES 4)
SERIES 4 PRESENTED A NEUTRAL AND VERSATILE COLOR PALETTE, SUITABLE FOR EVERY SEASON. COMPOSED OF MULTIPLE CUT-OUT AND MULTI-TIE TOPS PAIRED EASILY WITH ANY BOTTOM. THE SERIES ALSO FEATURED BOTH MAXI AND MINI DRESSES THAT TRANSITION FROM DAY TO NIGHT.
FEMININE AND BODY-HUGGING
(SERIES 5)
SERIES 5 TOOK INSPIRATION FROM THE FEMALE SILHOUETTE, FEMININE AND BODY-HUGGING WITH DESIGNS INSPIRED BY OUR BEST-SELLING ITEM, THE BANDAGE NECK TOP. A PLAYFUL TWIST TO NECKLINES AND FLATTERING CUT-OUTS MADE OUR MULTI-TIE ITEMS WHICH CAME IN BOLD AND CONTRASTING COLORS, HOT PINK AND BROWN.
ELEVATING DESIGNS
(SERIES 6)
INTRODUCING SULTRY SHIMMER FABRICS AND BOLD BLOOD ORANGE SHADES TO COMPLIMENT THE LAMA JOUNI ESSENTIALS PALETTE. A SERIES OF ELEVATING DESIGNS, FABRIC, AND COLORWAYS. SERIES 6 FEATURES VARIOUS CROPPED TOPS THAT CAN PAIR WITH EITHER MAXI OR MINI SKIRTS.
DARING YET TASTEFUL
(SERIES 7)
INTRODUCING SERIES 7, A CELEBRATION OF MODERN FEMININITY DESIGNED FOR THE PRACTICAL AND SOPHISTICATED WOMAN. EMBRACING VERSATILITY AND STYLE WITH OUR CAREFULLY CURATED ASSORTMENT OF MINI AND MAXI DRESSES, COMPLEMENTED BY CHIC CASUAL SUIT JACKETS THAT EFFORTLESSLY BLEND FASHION AND FUNCTIONALITY. THIS COLLECTION INTRODUCES A CAPTIVATING PALETTE OF VIBRANT COLORS, INCLUDING A SHINY RED, EARTHY OLIVE GREEN, AND A RADIANT SHINY BLACK.
CONTEMPORARY TO INNOVATIVE DESIGNS
(SERIES 8)
SERIES 8 INTRODUCES NEW CUTS THAT REDEFINE MODERN ELEGANCE, PROVIDING YOU WITH THE PERFECT ENSEMBLE FOR NIGHTS OUT ON THE TOWN OR STYLISH DAY OUTINGS UNDER A SLEEK SUIT JACKET. FROM CONTEMPORARY TO INNOVATIVE DESIGNS, EACH PIECE IS METICULOUSLY CRAFTED TO ACCENTUATE A WOMENS INDIVIDUALITY AND SHOWCASE HER DISTINCTIVE SENSE OF STYLE.
BREAKING BOUNDARIES
(SERIES 10)
SERIES 9, A COLLECTION THAT MARKS A NEW AND FRESH PATH FOR LAMA JOUNI AS A BRAND. BREAKING BOUNDARIES AND EMBRACING INNOVATION. THIS COLLECTION INTRODUCES AN EXCITING BLEND OF DESIGN, FABRICS AND COLORS, SHOWCASING THE CONTEMPORARY COMBINATION OF BLACK AND WHITE MESH FABRIC ALONGSIDE A VIBRANT GREEN AND SHIMMER FABRIC THAT BRINGS LIFE INTO FLOWY ENSEMBLES AND PLAYFUL MINI DRESSES.
REDEFINING ESSENTIALS
(SERIES 11)
A COLLECTION ROOTED IN CLEAN LINES, FLUID DRAPING, AND INTENTIONAL CONSTRUCTION, IT REDEFINES OUR ESSENTIALS WITH SHARPER SILHOUETTES AND RENEWED EASE. DESIGNED FOR MODERN MOVEMENT, EACH PIECE BALANCES STRUCTURE WITH SOFTNESS—OFF-SHOULDER CUTS, GATHERED DETAILING, AND ELONGATED PROPORTIONS THAT SCULPT WITHOUT RESTRICTING.
THIS SERIES ALSO INTRODUCED OUR SUITING ESSENTIALS.
REFINED TAILORING WITH RELAXED PRECISION, CRAFTED TO OFFER VERSATILITY, COMFORT, AND A DISTINCTLY MODERN EDGE. SOFT YET STRUCTURED, THESE PIECES WERE CREATED TO ELEVATE EVERYDAY DRESSING WHILE REMAINING EFFORTLESS AND WEARABLE.
REDEFINING ESSENTIALS
(SERIES 12)
SERIES 12 INTRODUCES A REFINED EVOLUTION OF LAMA JOUNI, BUILT ON NEW FABRICS, FRESH COLORWAYS, AND MODERNIZED SILHOUETTES. THIS COLLECTION FEATURES AZURE BLUE, VIOLET DUST, CLASSIC BLACK AND WHITE, CRISP LINENS, AND STRIPED SHIRTING—A PALETTE THAT MERGES SOFTNESS WITH CLEAN, CONTEMPORARY EDGE.
THE SERIES SHOWCASES NEW LINEN SETS, STRETCHY ESSENTIAL DRESSES AND TOPS, AND UPDATED SUITING WITH ENHANCED FIT AND MOVEMENT. A KEY ADDITION THIS SEASON IS OUR BAMBOO FABRIC, CHOSEN FOR ITS BREATHABILITY, SOFTNESS, AND LIGHT, NATURAL DRAPE.
DESIGNED AFTER A DECADE OF LEARNING FROM OUR CLIENTS, SERIES 12 REFLECTS A MORE FOCUSED APPROACH: ELEVATED EVERYDAY PIECES, MODERN TAILORING, AND ESSENTIALS CREATED TO FEEL AS REFINED AS THEY LOOK.
