Series 12 introduces a refined evolution of Lama Jouni, built on new fabrics, fresh colorways, and modernized silhouettes. This collection features azure blue, violet dust, classic black and white, crisp linens, and striped shirting—a palette that merges softness with clean, contemporary edge.

The series showcases new linen sets, stretchy essential dresses and tops, and updated suiting with enhanced fit and movement. A key addition this season is our bamboo fabric, chosen for its breathability, softness, and light, natural drape.

Designed after a decade of learning from our clients, Series 12 reflects a more focused approach: elevated everyday pieces, modern tailoring, and essentials created to feel as refined as they lo