This season was inspired by the hay days of hip hop in the ‘90s when rap functioned as a form of expression for the African-American community especially in New York, as well as a time that prompted the infamous rivalry between the East and West Coasts fueled by rappers Tupac Shakur and The Notorious BIG. For this season, we collaborated with Kodak International to produce a range of crew neck t-shirts and gartered crop tops after stumbling on a photo of Tupac in front of a Kodak store during her research. Jouni ends, “There is no better way to look back at how far you’ve come than going through photos. I think capturing moments throughout your journey is very important and that is how Kodak is part of the collection’s story.”

COME & SAY HELLO @LAMAJOUNI