LAMA JOUNI REINTERPRETS THE ESSENCE OF EXPERIENCE THAT RESONATES WITH LIKE MINDED INDIVIDUALS REPRESENTING ESSENTIALISM AND FEMININITY THROUGH BOLD REFINEMENT. DESIGNED THOUGHTFULLY FOR THE FUNDAMENTALLY VERSATILE AND EFFORTLESS SILHOUETTE ALWAYS KEEPING SUSTAINABILITY AT ITS CORE.JOUNI PURSUED HER DEGREE AT ESMOD INSTITUTO MARANGONI AND FINISHED AT PARSONS PARIS WITH A WELL-BUILT FOUNDATION IN FASHION HISTORY AND TAILORING. SHE BEGAN HER CAREER IN THE INDUSTRY BY TRAINING UNDER THE RESPECTED FASHION HOUSES BALMAIN, RAD HOURANI, REED KRAKOFF AND MORE.