Lama Jouni is a contemporary ready-to-wear label redefining the fundamental, effortless, refined, and meticulous present-day woman. Through a discerning selection of materials and conscientious tailoring, a series of collections inspired by music, travel and art compose structural silhouettes for the fierce, sensual, and understated woman.
Jouni pursued her degree at Esmod Instituto Marangoni and finished at Parsons Paris with a well-built foundation in fashion history and tailoring. She began her career in the industry by training under the respected fashion houses Balmain, Rad Hourani, Reed Krakoff and more.
With an aim to redefine high-fashion ready-to-wear women's wear at a comprehensible price point, Jouni is introducing Lama Jouni Productions, a bespoke in-house production facility that additionally offers regional designers the opportunity to produce high-quality garments within the region.